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Bella Promessa is owned and operated by Jessica Smith. Jessica and her team of consultants share a love of fashion and a simple goal – to make your shopping experience an enjoyable one.

We offer a variety of hand-picked designers sure to suit the taste and budget of every bride. In addition to bridal, we showcase an extensive collection of bridesmaid, mother of the bride/groom, prom and evening attire – all of which are completed by our selection of shoes and accessories.

“Something Beautiful” is only the beginning. We believe that shopping for your dress should be an exciting, memorable experience - and are consistently recognized for our friendly service offered by expert staff in a warm and intimate setting.

Bella Promessa is a fresh approach to bridal in the Maritimes. A destination for brides looking for both non-traditional and classically-styled gowns in a sea of overwhelming options - we offer personalized service in an intimate boutique environment.